Isn’t it annoying when you have the right product at the right time at the right price but the prospect still won’t commit to giving you their business? Selling is not a perfect science. There is no ‘right way’ to sell. It is estimated that as much as 80% of all buying decisions are based on emotional decisions rather than logical ones. This book looks at getting customers to make emotional decisions in your favour.
Emotional Selling is a very practical book that is, easy to read, informative, and will provide anyone that reads it exactly what they need to know to sell successfully. It gets right to the point and will help anyone interested in selling to focus on what is important. Not only does the book provide the keys to success but it also provides quick summary charts to allow you to use the book as a quick reference before any sales call or meeting. The key to successful sales is making the right connection with the customer, and extracting the right emotional response. The book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book will enable readers dramatically to improve their sales performance, and enjoy it at the same time. David Yule has created a dynamic guide to using "emotional intelligence" in selling.
The book shows how these groundbreaking new principles can be applied to create rapport and achieve sales with even the most difficult of customers. If you want to improve your own or your organizations sales performance then this is the book. Not only will you see immediate results, but you'll also have fun along the way.
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