David Yule - Ditch The Discounts

Companies do not want to discount their products or services, they do so because they feel trapped by the ‘Competitive Herd’.

‘Ditch the Discounts’ is designed for CEO’s Business Leaders concerned about the direction and future profitability of their company. Psychologists have discovered that a premium brand cannot survive over a 20 year period if it is based on a discounting strategy . This is because of the effect of discounting on a brand. The business recommendations contained in the book have helped many companies move away from a discounting strategy. Using these strategies clients have increased profitability and market share while improving their brand reputation. ‘Discounts can be Ditched’ without losing business.

“Discounting is addictive and subversive - Ditch the Discounts or die the death of thousand cuts” Andrzej Gorecki MD Retail Directions and author of ‘Marketing without Drugs’

“There is no choice- these strategies must be implemented to build a great brand.” Quality is creating value not discounting. Peter Wilson CEO Reece Australia pty

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